Nice to meet you.
MY STORY
Welcome to my portfolio.
I'm a results-driven communications and project manager with 8+ years of experience in the tech and gaming industry, specializing in internal and external communications, brand management, and cross-functional team collaboration.
I've led the end-to-end execution of marketing and communication strategies, technical and press writing, media outreach and relations, employee engagement and employer branding projects and events, integrated and email marketing campaigns, social media management, crisis communications strategies. ​
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Highly experienced in planning, budgeting, managing multiple projects at a time with international stakeholders. Skilled spokesperson for media relations. Created, designed, and launched intranet platforms with Sharepoint and PowerApps, and managed websites using CMS platforms Wordpress and Wix. Adept to the tech industry and fast-paced environments.
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Graduated Cum Laude with a double major in Bachelor of Arts in Communications and Bachelor of Science in Advertising Management. Currently located in the Bay Area, California.
MY SKILLS
Live & Remote Events and Activations, including collaboration with cross-functional teams.
Editing, Copywriting for Social Media and long-form articles, press releases and blogs. Manages B2B and B2C email marketing, corporate intranet portals and websites via CMS platforms (i.e. wordpress)
Employer Branding, Internal Employee Communications and Engagement
Crisis Communications
Cross team and country collaboration and team management (experience with France, United States, India, Singapore, Vietnam, and more)
Public and Media Relations, Press and Influencer relations,
Public Speaking, Hosting, Executive Messaging and Media Training
Development of DE&I programs and ERGs
Social Media
Strategy, Content Creation, Data Analytics,
Event Post-mortem and ROI Analysis
Social Listening Analysis
Graphic Design, Video Production and Editing, use of live remote experience streaming tools such as OBS, Restream, and Streamlabs
Live & Remote Events and Trade Show Activations
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Led online and on-site events from concept to its execution. Worked with different stakeholders at a time to create impactful events both online and on-site.
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Knowledgeable in managing the streaming tech for hybrid events.
MEDIA AND BRAND ACTIVATIONS​
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Launched corporate headquarters grand launch & press event for two Ubisoft offices.
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E-Sports and Gaming Summit Major Trade Show Exhibitor
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Assassin's Creed: Shadows Game Launch​
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Far Cry 6 Game Launch
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Skull & Bones Game Launch
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Assassin's Creed: Origins Game Launch​
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Ubiversity Series, a webinar​ series
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Internal Events and Programs
Led and organized events and programs such as:
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Year End And Anniversary Parties
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Company-Wide Off-site Team Buildings
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Other Employee Engagement Events: E-Sports Tournament, Family Day
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DEI Programs: Sign Language Workshop, Women's Month Panel Discussion, Color Blind Accessibility Guidelines, Pride Month Celebration
Employer Branding
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Wrote 50-page Employer Brand application and achieved Asia CEO Awards 2024 Wellness Company of the Year Grand Winner and Finalist for Diversity Company of the Year, Universum Top Employer of the Year 3 years in a row (2020-2023)
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Achieved certification as a Great Place to Work (2021) and Universum’s Top 10 Employers (for IT students) for Ubisoft Philippines; developing and leading the follow-up communications campaign
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Headed and produced of the studio’s first corporate recruitment video
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Produced interview and media training for book “The 50: HR Leaders Reimagining the Filipino Organization” featuring Ubisoft Philippines’ HR Manager, Ruth Gonzalez
Graphic Design,
Video Editing and Production
TOOLS:​ Adobe Photoshop, Canva, Adobe Premiere Pro, Adobe Illustrator, Adobe Media Encoder, Adobe InDesign, Adobe After Effects, Canva.
Ogilvy & Mather creatives team: Nestle and Unilver account
Publicis Manila Inc. copywriting team: Nestle account, Milo Brand
Digitank Inc. Post-production video editor
In-house agency experience
Press and Influencer Relations
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Built communities including content creators, influencers, gamers, fans, along with target press & media through events, creating user-generated content and networking strategies.​
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Hosted events and panel discussions
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Prepared executives and developers' corporate messaging and Media Training
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Created email marketing content and design for media outreach and partner relations.​​
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​Led the media training of Ubisoft’s Lead Level Designer in the Assassin’s Creed, Siege of Paris Press Conference in collaboration with Ubisoft Singapore (covered by 29 journalists from regional media including key titles such as South China Morning Post, HardwareZone, and Rappler and 11 industry professionals; secured 14 pieces of coverage from key media)
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Produced the Far Cry 6 press release, in charge of dealing with key media and media training of Ubisoft leads: Building worlds and world-class talent: Ubisoft Philippines devs on working on 'Far Cry 6'
Sample Coverage and User-Generated Content:
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Social Media and Content Creation
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Launched engaging campaigns such as the #WomenofUbiPH , #UbiversitySeries, and Meet The Devs gaining consistent increase in KPIs for all social media accounts.
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Wrote all copy and curated all photos and graphic design for posts, working with graphic designers and writers to produce timely and high-quality content.​
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Facebook: 100% follower growth rate year-on-year with 10,000 to 40,000 11%+ ave. engagement (above global benchmarks)​
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Launched Instagram account with 50% growth rate year-on-year & 13.5% ave. engagement (above global benchmarks) ​
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LinkedIn: 92% growth rate year-on-year from 500 followers to 15,000 followers, (above global benchmarks)
Copywriting, SEO Writing, Email Marketing and CMS for Websites
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Streamlined project timelines and improved quality assurance through effective project management by coordinating with team members, adapting SEO strategies, and maintaining attention to detail.
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Launch corporate intranet and corporate website design and content via Wix and Wordpress.
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Writes technical and lifestyle articles, ranging from corporate to blog features.
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Writes timely, high-quality social media copy for different social media platforms.
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Experienced proof reader and editor, ensuring top quality and on-brand writing for both internal and external clients.​
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Produced content aligned with press events designed to hook press and reach the right audiences, including email marketing content and design.
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Worked with a team of writers and editors to produce high-quality long-form content for major corporate brands.
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Created copy for major clients Nestle and Unilever for print ads and OOH.
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Knowledgeable with SEO tools: SEOsurfer, NeuronWriter, PerplexityAI and Content Management Software: Wix, Wordpress
SEO Writing Portfolio (published with Outreach Labs)
project highlights
UBISOFT STUDIO PRESS LAUNCH
end-to end project management
Full project management and event execution: event concept & creation, campaign content planning, timeline and budget planning. Worked with multiple stakeholders at a time: press & media, content creators, influencers, communities, event vendors, production teams, and ad agencies. Wrote press releases, created design invites, email marketing, and more.
WATCH: Ubisoft opens new office in Metro
Manila - Press Feature by ANC, the largest entertainment television and film production, program syndication provider, film distributor and media conglomerate in the Philippines.
READ: Ubisoft Philippines expands operations with new studio in Laguna
- Press Feature by The Manila Bulletin, is the Philippines' largest English language broadsheet newspaper by circulation
READ: Ubisoft opens new studio in Laguna - Press Feature by ABS-CBN, the largest entertainment television and media conglomerate in the Philippines
Contact me
linkedin.com/in/lykai/
Beyond work: An avid gamer, streamer, content creator